Date | July 26, 3:00 PM ET Location | Online Webinar
- Paavana L. Kumar, Partner, Advertising + Marketing
In this session for Practising Law Institute, key proposed changes will be discussed relating to the FTC’s proposed sweeping revisions to the Negative Option Rule. These revisions could significantly update the rule to govern negative option offers in all forms of media, as state and federal regulators alike are hyper-focusing on the subscription economy. In this context of constantly shifting updates, this session will emphasize the imperative for e-commerce sellers, telemarketers and direct mail marketers to audit their subscription and compliance practices.
Key Discussion Points will include:
- An overview of the existing regulatory landscape under federal and state laws, a summary of the notice of proposed rulemaking, and guidance on how the proposed federal updates interact with state law
- Guidance concerning how to make the appropriate automatic renewal disclosures clearly and conspicuously, how to obtain “express informed consent” and what level of consent is needed under the proposed laws
- A deep dive into the FTC’s proposed “one click cancellation” and “mirror cancellation rule,” including how to handle upsells and consumer “saves”
- The proposed updates to renewal and reminder notice requirements, and next steps for companies in the subscription space