On September 13, Gary Kibel, Davis+Gilbert Privacy + Data Security partner, will participate in the Interactive Advertising Bureau (IAB) conference Audience Connect: 2022 Find. Engage. Optimize. His panel is entitled “Agencies and the New State Privacy Compliance Landscape.”
Current business practices, many shaped by the CCPA, will need to change to account for new privacy laws in California, Colorado, Connecticut, Utah and Virginia. Those changes will include how the industry conducts targeting, measures the effectiveness of ad campaigns, uses sensitive personal information, and passes consumer preferences through the supply chain, just to name a few. How must agencies change their practices to comply with these laws? How should agencies counsel their brand clients about how to navigate this compliance landscape?
Topics will include:
- The practical impact of these new privacy laws
- What agencies and their clients should be doing right now to prepare
- Industry solutions to aid in that effort