Quick Details
Date | June 13, 1:00 PM ET Location | Webinar
Presenters
- Richard Eisert, Partner/Co-Chair, Advertising + Marketing
- Gary Kibel, Partner, Advertising + Marketing
Session Overview
Due to the technical complexity and the large number of participants in the ecosystem, contracting in the digital ad industry is complicated and nuanced. In this session, Richard and Gary will lead a discussion covering this confusing area and walk participants through the differences between direct and programmatic deals. Throughout this course, participants will review the lexicon of the industry, go through the anatomy of ad contracts, and discuss prevailing market provisions from the perspective of publishers, brands, agencies, and key intermediaries and vendors.
Though this session is focused primarily on legal issues, it is appropriate for lawyers and business professionals who negotiate these deals and is intended to address contract issues across the entire ecosystem.
Key discussion topics include:
- The Evolution of the Ad Ecosystem
- Types of Contracts
- The Anatomy of a Digital Advertising Agreement
- Content Issues for Ad Inventory