Quick Details
- Date | November 19, 2024
- Time | 12:00 PM EDT
- Location | Webinar
Session Overview
In today’s fast-paced e-commerce and retail world, a robust product launch strategy is the game-changer – igniting buzz and excitement, captivating the ideal buyer/audience, and supercharging sales and revenue – with a launch that delivers real impact and value. At every phase of the strategy, businesses in this sector must balance bold innovation and stay attentive and vigilant of legal risks.
Join Paavana Kumar (Partner, Advertising + Marketing) and Alexa Meera Singh (Associate, Advertising + Marketing) as they deep dive into the journey of a hypothetical product launch. In this session, they will walk through the entire marketing plan, uncover essential growth strategies, and tackle critical challenges like:
- Adhering to complex laws regarding product compliance and e-commerce tactics
- Implementing and complying with the latest regulatory, advertising, and privacy developments across subscription models and more
- Spotting dark patterns and reviewing acceptable advertising tactics in the user experience, including as it relates to the collection and use of consumer data
- Engaging and leveraging influencer talent
- Ensuring authentic consumer reviews
- Optimizing consumer promotion initiatives
- Inclusion of Generative AI in various phases of a product launch strategy
Presenters
- Paavana Kumar, Partner, Advertising + Marketing
- Alexa Meera Singh, Associate, Advertising + Marketing