On October 13, Gary Kibel, Davis+Gilbert Privacy + Data Security partner, will speak on a panel during a session entitled “Connected and Smart TVs: New Data, New Digital Advertising and New Risks” at IAPP Privacy. Security. Risk 2022 in Austin, TX.
Adoption of connected TV (CTV) has skyrocketed in recent years, with over 220 million users now regularly watching CTVs. This emerging market offers actionable data to advertisers and is already resulting in tremendous growth for the digital advertising industry. This session will explore the industry’s growth and emerging regulatory risks arising for online tracking technologies used by CTV that enable advertisers to reach a curated audience of viewers.
Topics will include:
- The economic growth of the CTV industry
- The advertising opportunities for your organization
- Top advertising trends that have developed over the past year
- Regulatory risks facing the industry from emerging U.S. state privacy laws