On October 13, Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner and Paavana Kumar, Davis+Gilbert Advertising + Marketing associate, will be speaking on two panels during the Global Advertising Lawyers Alliance (GALA) Global Advertising in an Age of Crisis and Change Conference.
Allison Fitzpatrick will moderate a entitled “The Obesity Crisis: How do high in fat, sugar and salt (HFSS) advertisers respond? And how are advertisers promoting functional and novel foods, such as those containing CBD?” This session will discuss how brands that market foods that are high in fat, sugar and salt are increasingly being demonized by the media and targeted by regulators. They will also analyze what patterns of regulatory action can be seen around the world, and how advertisers are changing their advertising in response.
Paavana Kumar will speak on a panel entitled “Making the future better than the past: How are changing attitudes to diversity being reflected in global advertising?” This session will discuss how change can be hard, but it can also be a force for good. In some parts of the world, advertisers are helping to change consumer attitudes to diversity by avoiding gender stereotypes and through positive, inclusive portrayals of women, people with disabilities, members of the LGBT community, as well as people of different races and religions. However, in other parts of the world, it is clear that prejudice still exists and is expressed in advertising. They will also review some shocking examples of advertising from around the world and how some ads are making a positive change, as well as the initiatives it takes for regulators to make advertising a force for good.