Bottom Line Recent privacy developments on both sides of The Pond make it clear that targeted advertising is becoming more challenging in both the United States and Europe. The latest Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) decision clarifies IAB Continue Reading
What’s in Your 2024 Legal Cart? Top 10 Retail Law Developments
The retail and e-commerce sector will continue its dynamic transformation in 2024, as industry giants and startups alike leverage cutting-edge technologies and innovative marketing strategies. All the while, the Federal Trade Commission (FTC) and state attorneys general are busy restocking the legal Continue Reading
Are Your Aspirations Attainable? New York Attorney General Challenges “Net Zero” Claims
The Bottom Line 63% of Americans are influenced by a corporation’s environmental reputation when making purchasing decisions – and 48% of Americans “have either chosen one product over another or stopped purchasing a product based on the environmental record” of the product’s Continue Reading
#Oscars Ready: Social Media Guidance for Brands and Advertisers
The 2024 awards season has been filled with snubs, influencers on the carpet, groundbreaking wins and acceptance speeches that have echoed throughout Hollywood. While some awards shows are stricter than others about brand participation in social media, it’s another winning year for all brands tuning Continue Reading
Navigating the Subscription Maze: Staying on Top of Auto-Renewal Legislation in 2024
If you’re operating a subscription-based company in 2024, strap in for a wild ride through the maze of auto-renewal laws! Continue Reading
Natural Selection: NY Federal Court Dismisses “Natural” Personal Care Claims, Decertifies Class
The Bottom Line In a departure from several California court rulings on the same issue, a New York federal judge has decertified three classes of consumers seeking to recover damages for allegedly deceptive “natural” labeling claims on Tom’s of Maine toothpaste and deodorant products. The Continue Reading
FTC Settles with Subscription-Based Business for Alleged Discriminatory & Deceptive Practices
The Bottom Line Online cash advance provider FloatMe Corp. will pay $3 million as part of a settlement with the Federal Trade Commission (FTC) for allegations of unfair and deceptive tactics against customers. The settlement, announced January 22 by the FTC, came after the Continue Reading
The IRS Releases Grab Bag Guidance on the SECURE 2.0 Act
The Bottom Line Almost a year after the SECURE 2.0 Act of 2022 was enacted as part of the Consolidated Appropriations Act, 2023, the IRS released guidance (Notice 2024-2) in the form of a grab bag Q&A aptly named “Miscellaneous Changes Under the SECURE 2.0 Act of 2022.” The Notice covers Continue Reading
2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards
The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their Continue Reading
U.S. Department of Labor Publishes Final Rule on Independent Contractor Status
The Bottom Line The U.S. Department of Labor (DOL) released a final rule that changes how potential employers assess whether a worker is an employee or an independent contractor under the Fair Labor Standards Act (FLSA). The final rule, issued January 9, 2024, was published in the Federal Continue Reading