Gary Kibel, Davis+Gilbert Privacy + Data Security partner, and his co-presenters Rick Buck, Senior Vice President, Privacy at Zeta Global, and Tanya Madison, Chief Privacy Counsel at TD Bank, will speak during a session titled “Advertising Law Foundations” at the Practising Law Institute’s (PLI) Fundamentals of Privacy Law Conference to be held in New York on December 20.
This session will discuss the legal challenges in successful digital marketing focusing on the legal/privacy challenges in the advertising world and examples of how to work through it. High level topics include:
- GDPR – ePrivacy Directive
- Re-targeting programs
- Cross device ID/targeting
- Leveraging social media