The marketing industry’s head is on a swivel these days, trying to digest and prepare for various new privacy laws. None have gotten more attention than the California Consumer Privacy Act (CCPA).
The California Assembly’s Committee on Privacy and Consumer Protection has approved a host of bills to amend the California Consumer Privacy Act (CCPA) that, if ultimately enacted into law as currently written, would provide some measure of relief to businesses. The bills passed by the Privacy and Consumer Protection committee have moved to the California Assembly’s Committee on appropriations for consideration. Any bills that this committee supports then will be voted on by the Assembly, before moving to the California Senate. If they pass the Senate, they would take effect if signed into law by the governor.