Davis+Gilbert’s 13th Annual Public Relations Industry Trends Report draws on insights from 181 firms across geographies and specialties, offering a comprehensive view of the industry’s current state and future direction.
After years of steady growth, firms are now grappling with economic uncertainty, shifting client priorities, and increased competition. The Report highlights key areas of misalignment between strategy and execution, and provides actionable recommendations for closing performance gaps. Whether through smarter talent management, clearer AI policies, or more disciplined client engagement, the firms that thrive will be those that align their internal practices with external realities.
As Louis Pasteur once said, “Chance favors the prepared mind.” This year’s Trends Report reflects that sentiment, offering a comprehensive look at how PR firms are preparing for what’s next.