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Transcend Virtual Series | AdTech vs. Privacy: Navigating a Shifting AdTech Landscape in 2024

Quick Details

  • Date March 13, 2024
  • Time 2:00 – 3:00 pm ET
  • Location Webinar

Session Overview

Gary Kibel (Partner, Privacy + Data Security) will join Safaa Darwish (Program Manager, Transcend) and Cameron Ivey (Marketing Manager, Transcend) for a dynamic discussion about the many challenges created by a rapidly shifting adtech landscape that today’s data brokers, marketers and advertisers are facing. This virtual series is presented by Transcend.

Key discussion points will include:

  • New ethical and legal considerations for handling sensitive personal data
  • Navigating new regulations and increased regulatory scrutiny
  • Building customer trust through effective user preference management
  • Adapting to a cookieless future

Presenter

To learn more, visit the event site