The FTC’s final “Click-to-Cancel” rule requires businesses to simplify their cancellation process for consumers. Davis+Gilbert Advertising + Marketing partner Paavana Kumar shared insights on the enforceability of the rule and what it means for subscription-based businesses going forward in The Business Journals’ article “New FTC Penalties Await Businesses With Hard-To-Cancel Subscriptions.”
Paavana emphasized, “if businesses have not already audited their subscription practices in light of the proposed Negative Option Rule – which provided a preview of the final federal advice – now is the time to do so, with a particular focus on implementing the simplest cancellation method possible.”
This article explains the FTC’s ability to pursue penalties for businesses who violate the terms of the “Click-to-Cancel” rule and how companies can adequately prepare themselves.
For more on the Click-to-Cancel rule requirements and comments from Paavana, read the full article below.