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Press Mention - October 25, 2024

The Business Journals | New FTC Penalties Await Businesses With Hard-To-Cancel Subscriptions

The FTC’s final “Click-to-Cancel” rule requires businesses to simplify their cancellation process for consumers. Davis+Gilbert Advertising + Marketing partner Paavana Kumar shared insights on the enforceability of the rule and what it means for subscription-based businesses going forward in The Business Journals’ article “New FTC Penalties Await Businesses With Hard-To-Cancel Subscriptions.”

Paavana emphasized, “if businesses have not already audited their subscription practices in light of the proposed Negative Option Rule – which provided a preview of the final federal advice – now is the time to do so, with a particular focus on implementing the simplest cancellation method possible.”

This article explains the FTC’s ability to pursue penalties for businesses who violate the terms of the “Click-to-Cancel” rule and how companies can adequately prepare themselves.

For more on the Click-to-Cancel rule requirements and comments from Paavana, read the full article below.

The Business Journals article

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  • Attorney Paavana Kumar

    Paavana L. Kumar

    Partner

    Area Of Focus

    • Advertising + Marketing
    • Intellectual Property + Media
    212 468 4988
    pkumar@dglaw.com
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Related Services

  • Advertising + Marketing
  • E-commerce and Retail Sales
  • Privacy, Technology + Data Security

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