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sports marketing

2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards

January 24, 2024 by Catherine Nagle

The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their Continue Reading

Alert - January 24, 2024

Association of National Advertisers | Legal Affairs Committee Webinar | Stay in Compliance Without Losing Your Edge

May 11, 2023 by Julianne Jones

Quick Details Date | May 11, 2:00 PM ET Location | Online Presenters Session Overview Every year, new trends, technologies and threats profoundly impact the business landscape. This year's top advertising and marketing issues are largely focused on one theme: Protection. Marketers Continue Reading

Emerging Issues, Event, Getting in the Game of College Athletics, Media and Marketing, Maintaining Your Competitive Advantage with Proactive Privacy and Data Protection Strategies, The Fine Print: Stay in Compliance without Losing Your Edge, Uptick in Consumer Class Actions as Online Purchases Grow - May 11, 2023

Score! College Athletes Will Soon Cash in on Their Name, Image and Likeness

October 6, 2020 by Patrick Quinn

7th Edition: Trends in Marketing Communications Law 2019 witnessed a landmark change in one of the most controversial matters plaguing college sports: the National Collegiate Athletic Association (NCAA) rule prohibiting student-athletes from accepting compensation for the use of their name, image Continue Reading

Getting in the Game of College Athletics, Media and Marketing, Trends in Marketing Communications Law - October 6, 2020

A Game of Inches: Measuring Sports Sponsorship Value and Planning for a Post-Covid World

July 28, 2020 by Patrick Quinn

The Bottom Line After four months of pausing operations, major sports leagues are beginning the process of restarting or resuming their seasons. As they do so, they must evaluate the state of both large and small sponsorships that span a wide range of industries. At the same time, sponsors must Continue Reading

Alert, Getting in the Game of College Athletics, Media and Marketing - July 28, 2020

Legal Risks Abound as the World Cup Kicks Into Gear

July 9, 2018 by Patrick Quinn

The Bottom Line Although Russia's World Cup Law is not enforceable in the United States — and we cannot advise on marketing activities conducted in Russia — FIFA has made clear that it views ambush marketing in whatever form as unlawful and infringing on its intellectual property rights. Continue Reading

Alert - July 9, 2018

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