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sports marketing

Score! College Athletes Will Soon Cash in on Their Name, Image and Likeness

October 6, 2020 by Patrick Quinn

7th Edition: Trends in Marketing Communications Law 2019 witnessed a landmark change in one of the most controversial matters plaguing college sports: the National Collegiate Athletic Association (NCAA) rule prohibiting student-athletes from accepting compensation for the use of their name, image Continue Reading

Getting in the Game of College Athletics, Media and Marketing, Trends in Marketing Communications Law - October 6, 2020

A Game of Inches: Measuring Sports Sponsorship Value and Planning for a Post-Covid World

July 28, 2020 by Patrick Quinn

The Bottom Line As major sports begin to plan for play in the COVID-19 era, leagues, teams and brands should each be rethinking their approach to sponsorships to:Examine the assumptions built in to the sponsorship;Reevaluate how to measure the elements of the partnership; andEngage in advance Continue Reading

Alert, Demystifying COVID-19 Complexities and Thriving in Uncertain Times, Getting in the Game of College Athletics, Media and Marketing - July 28, 2020

Legal Risks Abound as the World Cup Kicks Into Gear

July 9, 2018 by Patrick Quinn

The Bottom Line Although Russia's World Cup Law is not enforceable in the United States — and we cannot advise on marketing activities conducted in Russia — FIFA has made clear that it views ambush marketing in whatever form as unlawful and infringing on its intellectual property rights. Continue Reading

Alert - July 9, 2018

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