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Whose Ad is it Anyway? NAD Finds “Sponsored” Insufficient Disclosure of Material Connection in Social Posts

December 13, 2023 by Calin Dixon

The Bottom Line The FTC recently updated its Endorsement Guides, in part to provide clarity and guidance on sufficient disclosure of material connections (i.e., a connection between the endorser and the seller of an advertised product that might materially affect the weight or credibility of Continue Reading

Alert, Are Your Influencers Putting You at Risk?, The Fine Print: Stay in Compliance without Losing Your Edge - December 13, 2023

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