The Bottom Line On Tuesday March 18, President Donald Trump fired the two Democratic members of the Federal Trade Commission (FTC), Rebecca Kelly Slaughter and Alvaro Bedoya, noting that their “continued service on the F.T.C. is inconsistent with [the Trump] administration’s priorities.” The FTC Continue Reading
2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards
The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their Continue Reading
Practising Law Institute | One-Hour Briefing | Advertising for Highly Regulated Industries
Quick Details Date | January 11, 2024, 1:00 PM ET Location | Webinar Presenter Session Overview In this session for Practising Law Institute, Louis will discuss the explosive growth seen in recent years in highly regulated industries – including alcohol, marijuana, CBD, gambling, Continue Reading
New Age Targeting Requirements for Beer Advertising
The Bottom Line The Beer Institute and Brewers Association increased the advertisement targeting requirements for beer ads to 73.6% from 71.6%.In response, the beer industry – and publishers, media companies, media buying agencies and influencers – will need to retool their ad targeting and Continue Reading