Influencer marketing has surged in popularity in recent years — remarkably at the very same time leading commentators from the New York Times and elsewhere have reported on the decline of the news media and its troubling future. Even non-celebrity endorsers offer enormous power over people in a Continue Reading
Davis+Gilbert 2023 Public Relations Industry Trends Report
Davis+Gilbert’s 11th annual confidential survey of public relations industry firms had the highest level of participation in the history of this report. The results demonstrate the significant trends and challenges in the sector. Fewer firms than last year experienced increases in either revenue or Continue Reading