7th Edition: Trends in Marketing Communications Law The tragic killings of George Floyd, Breonna Taylor and Ahmaud Arbery this year, among others, have reinvigorated the Black Lives Matter movement, resulting in powerful nationwide conversations about racial injustice in the United States, with Continue Reading
A Game of Inches: Measuring Sports Sponsorship Value and Planning for a Post-Covid World
The Bottom Line As major sports begin to plan for play in the COVID-19 era, leagues, teams and brands should each be rethinking their approach to sponsorships to:Examine the assumptions built in to the sponsorship;Reevaluate how to measure the elements of the partnership; andEngage in advance Continue Reading
#MeToo and #TimesUp Movements Cause Entertainment and Advertising Industries to Re-Examine Talent Agreements
The Bottom Line Studios, networks, agencies and marketers are negotiating for stronger and broader morals clauses in talent contracts in the wake of the #MeToo revelations, and following the #TimesUp movement, talent representatives are seeking inclusion riders in talent contracts that seek equal Continue Reading