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Negative Option Rule

California’s Enhanced Automatic Renewal Law Is Signed into Law: Key Changes and Compliance Obligations

October 3, 2024 by Colette Barron

The Bottom Line On September 24, 2024, California Governor Newsom signed into law Assembly Bill 2863, which strengthens the state’s automatic renewal law – already one of the country’s strictest. Our previous alert the bill was introduced emphasized that companies offering subscriptions Continue Reading

Alert, Buy Now: Avoiding the Pitfalls of Online Retailing - October 3, 2024

Navigating the Subscription Maze: Staying on Top of Auto-Renewal Legislation in 2024

February 26, 2024 by Catherine Nagle

If you’re operating a subscription-based company in 2024, strap in for a wild ride through the maze of auto-renewal laws! Continue Reading

Alert, Buy Now: Avoiding the Pitfalls of Online Retailing - February 26, 2024

Practising Law Institute (PLI) | One-Hour Briefing | The FTC’s Proposed Updates to the Negative Option Rule: What Marketers Need to Know

July 26, 2023 by Julianne Jones

Quick Details Date | July 26, 3:00 PM ET Location | Online Webinar Presenter Session Overview In this session for Practising Law Institute, key proposed changes will be discussed relating to the FTC's proposed sweeping revisions to the Negative Option Rule. These revisions could Continue Reading

Buy Now: Avoiding the Pitfalls of Online Retailing, Emerging Issues, Event - July 26, 2023

From Record Clubs to Retail Subscriptions: FTC Proposes Significant Expansion of Negative Option Rule

March 29, 2023 by Catherine Nagle

The Bottom Line Negative option offers – such as prenotification plans, continuity programs, automatic renewals and free-to-pay conversions – allow a seller to interpret a customer’s silence, or failure to take an affirmative action, as acceptance of an offer. The FTC created the Negative Continue Reading

Alert, Buy Now: Avoiding the Pitfalls of Online Retailing - March 29, 2023

E-Tailers Beware: Regulators Are Drilling Down on Negative Option Marketing

October 6, 2020 by Patrick Quinn

7th Edition: Trends in Marketing Communications Law If you look at your credit card statements, chances are that you have one or more recurring monthly or annual charges, whether for media subscriptions, meal delivery services, workout apps, cosmetics shipments or clothing rentals. Subscription Continue Reading

Buy Now: Avoiding the Pitfalls of Online Retailing, Trends in Marketing Communications Law - October 6, 2020

The FTC is Drilling Down on Negative Option Marketing Practices

November 21, 2019 by Catherine Nagle

The Bottom Line While the FTC’s action against Match plays out in court, it is worth noting that the FTC last initiated a regulatory review of the Negative Option Rule over a decade ago in 2009. When the FTC completed that review in 2014, it concluded that amendments were not warranted because the Continue Reading

Alert - November 21, 2019

Mastercard Announces New Free Trial Rules for Merchants

February 6, 2019 by Catherine Nagle

The Bottom Line Companies that engage in negative option and subscription-based marketing must comply with various federal and state laws governing their practices. The proposed Mastercard rules will add another set of requirements to this compliance landscape. Marketers should prepare to comply Continue Reading

Alert - February 6, 2019

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