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Negative Option Rule

E-Tailers Beware: Regulators Are Drilling Down on Negative Option Marketing

October 6, 2020 by Patrick Quinn

7th Edition: Trends in Marketing Communications Law If you look at your credit card statements, chances are that you have one or more recurring monthly or annual charges, whether for media subscriptions, meal delivery services, workout apps, cosmetics shipments or clothing rentals. Subscription Continue Reading

Buy Now: Avoiding the Pitfalls of Online Retailing, Trends in Marketing Communications Law - October 6, 2020

The FTC is Drilling Down on Negative Option Marketing Practices

November 21, 2019 by Megan O'Malley

The Bottom Line While the FTC’s action against Match plays out in court, it is worth noting that the FTC last initiated a regulatory review of the Negative Option Rule over a decade ago in 2009. When the FTC completed that review in 2014, it concluded that amendments were not warranted because the Continue Reading

Alert - November 21, 2019

Mastercard Announces New Free Trial Rules for Merchants

February 6, 2019 by Megan O'Malley

The Bottom Line Companies that engage in negative option and subscription-based marketing must comply with various federal and state laws governing their practices. The proposed Mastercard rules will add another set of requirements to this compliance landscape. Marketers should prepare to comply Continue Reading

Alert - February 6, 2019

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