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Negative Option Marketing

Practising Law Institute | One-Hour Briefing | The FTC’s Proposed Updates to the Negative Option Rule: What Marketers Need to Know

July 26, 2023 by Julianne Jones

Quick Details Date | July 26, 3:00 PM ET Location | Online Webinar Presenter Paavana L. Kumar, Partner, Advertising + Marketing Session Overview In this session for Practising Law Institute, key proposed changes will be discussed relating to the FTC's proposed sweeping revisions to Continue Reading

Buy Now: Avoiding the Pitfalls of Online Retailing, Emerging Issues, Event - July 26, 2023

From Record Clubs to Retail Subscriptions: FTC Proposes Significant Expansion of Negative Option Rule

March 29, 2023 by Calin Dixon

The Bottom Line The FTC is seeking public comment on sweeping proposed revisions to the Negative Option Rule that could significantly update the rule to govern negative option offers in all forms of media.The FTC is hyper-focused on the subscription economy. E-commerce sellers, telemarketers and Continue Reading

Alert, Buy Now: Avoiding the Pitfalls of Online Retailing - March 29, 2023

Negative Option Marketing

January 10, 2022 by Catherine Nagle

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Buy Now: Avoiding the Pitfalls of Online Retailing, FAQ - January 10, 2022

FTC To Focus on Subscription Services — Hints at Taking Action Against “Dark Patterns”

November 10, 2021 by Patrick Quinn

The Bottom Line Negative option sellers should review their practices (including website flows, consent disclosures, and cancellation methods) to ensure compliance with this updated guidance.Most importantly, companies should determine whether the consumer consent being obtained is consistent Continue Reading

Alert, Buy Now: Avoiding the Pitfalls of Online Retailing - November 10, 2021

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