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NCAA

NCAA Takes Aim At Booster-backed “Collectives” and Their NIL Deals

June 22, 2022 by Patrick Quinn

The Bottom Line The rise of NIL collectives has dramatically reshaped the college recruiting landscape. The NCAA’s revised booster guidance is aimed at limiting the power and influence of NIL collectives and could very well lead to renewed litigation. Marketers and sponsors considering Continue Reading

Alert, Getting in the Game of College Athletics, Media and Marketing - June 22, 2022

NCAA Adopts New Constitution and Pursues NIL Violations

February 7, 2022 by Catherine Nagle

The Bottom Line The NCAA’s revised constitution pushes governing authority down to its divisions, conferences and schools. The NCAA’s definition of amateurism has been simplified but leaves unresolved questions for student-athletes and sponsors. Team-wide NIL are the initial target of Continue Reading

Alert, Getting in the Game of College Athletics, Media and Marketing - February 7, 2022

July 1st Marks First Day of School for Student-Athletes Seeking to Exploit NIL Rights

July 9, 2021 by Patrick Quinn

The Bottom Line As a new era of collegiate sports marketing begins, sponsors and student athletes will need to navigate a patchwork of state, college and conference rules to ensure compliance with eligibility requirements.For those that do, the exploitation of NIL rights by collegiate athletes Continue Reading

Alert, Getting in the Game of College Athletics, Media and Marketing - July 9, 2021

Regulators and Businesses Are Racing to Fill the Collegiate NIL Void

December 3, 2020 by Patrick Quinn

The Bottom Line As the NCAA and states continue to assert their own jurisdiction over the exploitation of NIL rights by collegiate athletes, three starkly different visions of appropriate federal regulation are making their way through Congress. Amidst this uncertainty, businesses in the sports Continue Reading

Alert, Getting in the Game of College Athletics, Media and Marketing - December 3, 2020

Score! College Athletes Will Soon Cash in on Their Name, Image and Likeness

October 6, 2020 by Patrick Quinn

7th Edition: Trends in Marketing Communications Law 2019 witnessed a landmark change in one of the most controversial matters plaguing college sports: the National Collegiate Athletic Association (NCAA) rule prohibiting student-athletes from accepting compensation for the use of their name, image Continue Reading

Getting in the Game of College Athletics, Media and Marketing, Trends in Marketing Communications Law - October 6, 2020

Is Change Finally Bruin’ or is it a Trojan Horse? NCAA Takes Action on Name, Image and Likeness Rights

May 7, 2020 by Patrick Quinn

The Bottom Line The NCAA recommendations to permit student-athletes to earn compensation for the use of their name, image and likeness rights should be viewed as a tentative step forward in the long-running battle over student-athlete rights. Yet, a closer examination reveals significant Continue Reading

Alert - May 7, 2020

Commercial Production Changes in Light of COVID-19

April 8, 2020 by Patrick Quinn

The Bottom Line As we continue to move forward, and hopefully see a light at the end of the tunnel, we may come full circle to a situation where a “standard” contractual approach to events beyond a party’s control, where a pandemic-related circumstance may or may not qualify, is the default and the Continue Reading

Alert - April 8, 2020

COVID-19: A Guide to Analyzing Risks for Marketers and Agencies

March 27, 2020 by Patrick Quinn

The Bottom Line In this rapidly evolving and fluid situation caused by the COVID-19 pandemic, all parties at the table should keep in mind the following high level considerations when assessing their individual situation and how to proceed:Consider how risk for all parties can be mitigated by Continue Reading

Alert, Demystifying COVID-19 Complexities and Thriving in Uncertain Times - March 27, 2020

California Clears the Way for College Athletes to Get Their “Fair” Share of Licensing Pie

October 2, 2019 by Megan O'Malley

The Bottom Line The Fair Pay to Play Act is the latest effort in an ongoing battle to reform collegiate athletics. It threatens to upend the NCAA’s efforts to preserve the ideals of amateurism by allowing student athletes to profit from their own name, image and likeness rights. Many argue that Continue Reading

Alert - October 2, 2019

All Bets Are Off (or On): SCOTUS Strikes Down Federal Ban on Sports Betting

May 21, 2018 by Patrick Quinn

The Bottom Line The Supreme Court held 6-3 that federal law prohibiting states from enacting sports betting schemes was an unconstitutional "commandeering" of state law issues by the federal government. In striking down the prohibition, the Court paved the way for states to decide for themselves Continue Reading

Alert - May 21, 2018

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