After a series of losses culminating in the U.S. Supreme Court’s decision in NCAA v. Alston, the NCAA seemingly stepped back from aggressive public enforcement of impermissible benefits to student-athletes' rules violations. Following Alston, the NCAA issued an interim NIL policy in June 2021 that Continue Reading
NCAA Seeks to Control NIL Madness this March, Signals Changes in Enforcement
The Bottom Line Recent moves by the NCAA signal a more aggressive approach to NIL rules enforcement.The change in bylaws dramatically increases the likelihood of the NCAA finding violations.Institutions, marketers and student-athletes need to remain vigilant and disciplined about structuring NIL Continue Reading
NCAA Takes Aim At Booster-backed “Collectives” and Their NIL Deals
The Bottom Line The rise of NIL collectives has dramatically reshaped the college recruiting landscape. The NCAA’s revised booster guidance is aimed at limiting the power and influence of NIL collectives and could very well lead to renewed litigation. Marketers and sponsors considering Continue Reading
NCAA Adopts New Constitution and Pursues NIL Violations
The Bottom Line The NCAA’s revised constitution pushes governing authority down to its divisions, conferences and schools. The NCAA’s definition of amateurism has been simplified but leaves unresolved questions for student-athletes and sponsors. Team-wide NIL are the initial target of Continue Reading
July 1st Marks First Day of School for Student-Athletes Seeking to Exploit NIL Rights
The Bottom Line The National Collegiate Athletic Association (NCAA) has waved the white flag and surrendered on the issue of collegiate name, image and likeness (NIL) rights. This comes less than two weeks after the U.S. Supreme Court dealt a resounding blow to the NCAA on the subject of Continue Reading
Regulators and Businesses Are Racing to Fill the Collegiate NIL Void
The Bottom Line After years of court challenges and shifting public perceptions, 2021 promises to be a year of fundamental change for collegiate name, image and likeness (NIL) rights. As states continue to implement legislation and the NCAA formulates its own rules for managing NIL rights, Continue Reading
Score! College Athletes Will Soon Cash in on Their Name, Image and Likeness
7th Edition: Trends in Marketing Communications Law 2019 witnessed a landmark change in one of the most controversial matters plaguing college sports: the National Collegiate Athletic Association (NCAA) rule prohibiting student-athletes from accepting compensation for the use of their name, image Continue Reading
Is Change Finally Bruin’ or is it a Trojan Horse? NCAA Takes Action on Name, Image and Likeness Rights
The Bottom Line In a process that began with lawsuits led by current and former players, including former UCLA forward Ed O’Bannon, the National Collegiate Athletic Association (NCAA) announced on April 29 its recommendations for approving a framework which allows college athletes to earn money Continue Reading
Commercial Production Changes in Light of COVID-19
The Bottom Line How is commercial production holding up staring into the grim face of the COVID-19 global pandemic, which continues to expand and evolve by the day? In the world of advertising and production, in a matter of a few short weeks, agencies, marketers and their Continue Reading
COVID-19: A Guide to Analyzing Risks for Marketers and Agencies
The Bottom Line The global effects of COVID-19 are being felt by businesses in every sector, and the worlds of marketing, communications, public relations and advertising are no different. In vast swaths of the United States, including critical markets such as New York, Los Angeles and Continue Reading