From our base in New York, we represent a diverse range of clients across the country and around the world.

CARU’s New Metaverse Guidelines: Safeguarding Children in the Digital Frontier

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The Bottom Line The  Children’s Advertising Review Unit (CARU), a division of BBB National Programs, recently announced guidelines for child-directed advertising and privacy in the metaverse (the Metaverse Guardrails). Although the metaverse creates innovative, educational and entertaining Continue Reading

Roblox Found in Violation of CARU’s Advertising Guidelines

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The Bottom Line CARU will continue to monitor Roblox to ensure compliance with Roblox’s policies and the CARU Advertising Guidelines.Brands that direct content toward children under age 13 should ensure that any disclosures are clear and conspicuous in language that children can easily Continue Reading

Faced with Increasing Pressure, Roblox Adopts New Advertising Standards

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The Bottom Line Brands are restricted from showing advertising content to Roblox users under 13 years old and must use the platform’s PolicyService API to ensure only users aged 13 or older can view their advertising content.Brands should consult with legal counsel if they are unsure whether Continue Reading

Jury Awards Six-Figure Damages to Hermès in First Major NFT Decision

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The Bottom Line Brands should monitor whether and how their trademarks are being used in new technologies and know that such use is still subject to traditional principals of trademark law.Creators should be aware of the limits of First Amendment protection, particularly when dealing with Continue Reading