The Bottom Line A sweepstakes by Elon Musk’s Political Action Committee, America PAC – which on October 19 announced and began offering a daily prize of $1,000,000, through Election Day, to one U.S. citizen who is registered to vote in a swing state and who signs America PAC’s petition Continue Reading
Not Careful Enough: FTC Settles $8.5 Million Action Against Care.com for Deceptive Marketing Claims and Subscription Traps
The Bottom Line The Federal Trade Commission (FTC) has taken action against Care.com (Care), an online caregiving platform for job posters and job seekers, alleging that the platform used inflated job numbers and unsubstantiated earnings claims to “lure” caregivers onto its platform and that Continue Reading
Whose Ad is it Anyway? NAD Finds “Sponsored” Insufficient Disclosure of Material Connection in Social Posts
The Bottom Line The FTC recently updated its Endorsement Guides, in part to provide clarity and guidance on sufficient disclosure of material connections (i.e., a connection between the endorser and the seller of an advertised product that might materially affect the weight or credibility of Continue Reading
Preparing for 2024: Top 12 Ways to Protect Your Firm
Leaders of public relations and marketing communications firms work at the intersection of many dynamic areas in order to make their firms thrive. How can firms prepare for the year ahead? Davis+Gilbert recommends a dozen key action items — ranging from topics as diverse as navigating the Continue Reading