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Whose Ad is it Anyway? NAD Finds “Sponsored” Insufficient Disclosure of Material Connection in Social Posts

December 13, 2023 by Calin Dixon

The Bottom Line The FTC recently updated its Endorsement Guides, in part to provide clarity and guidance on sufficient disclosure of material connections (i.e., a connection between the endorser and the seller of an advertised product that might materially affect the weight or credibility of Continue Reading

Alert, Are Your Influencers Putting You at Risk?, The Fine Print: Stay in Compliance without Losing Your Edge - December 13, 2023

Social Media’s Potential Harms Continue To Be In the Spotlight

March 4, 2022 by Patrick Quinn

The Bottom Line President Biden, Congress, state attorneys general and social media users are seeking to hold social media platforms accountable for their mental health impacts on children and teens. As President Biden calls for stronger online protections for young people, companies should Continue Reading

Alert - March 4, 2022

#Goals: Using Social Media without Getting Sued

October 6, 2020 by Patrick Quinn

7th Edition: Trends in Marketing Communications Law In the rapidly changing social media landscape, new ways to create, share and use content are continually emerging, and this has left marketers scrambling to ensure that their legal compliance efforts keep pace with the changes. In social media, Continue Reading

Are Your Influencers Putting You at Risk?, Trends in Marketing Communications Law - October 6, 2020

Notice Period Is Over: Regulators Heighten Focus on Individual Influencers

May 24, 2018 by Patrick Quinn

5th Edition: Trends in Marketing Communications Law Regulators and public watchdog groups intensified their focus on paid influencer marketing campaigns in 2017. Last spring, in the wake of petitions published by groups such as Public Citizen and TruthInAdvertising.org, which flagged "suspicious" Continue Reading

Trends in Marketing Communications Law - May 24, 2018

Instagram Adds Paid Partnership Tool for Transparency

July 17, 2017 by Patrick Quinn

The Bottom Line The new Instagram branded content tool is intended to provide greater transparency in the social media space by disclosing relationships between influencers and brands.Implementing this tool appears to be Instagram’s response to the FTC’s growing concern about paid endorsements on Continue Reading

Alert - July 17, 2017

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