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e-commerce

Practising Law Institute | Hot Topics in Advertising Law for E-Commerce Companies

January 11, 2023 by Alexandria Gilner

On January 11, Paavana L. Kumar, Davis+Gilbert Advertising + Marketing partner and Louis DiLorenzo, Davis+Gilbert Advertising + Marketing associate, will speak at Practising Law Institute's (PLI) One-Hour Briefing entitled “Hot Topics in Advertising Law for E-Commerce Companies.” Session Continue Reading

Event - January 11, 2023

FTC Staff Report Brings Dark Patterns to Light

October 12, 2022 by Catherine Nagle

The Bottom Line Dark patterns continue to be an area of focus for the FTC.In the absence of new laws at the federal level, the FTC will use its ability to bring enforcement actions to stop dark patterns that they deem deceptive or unfair.Companies should review design techniques and ensure that Continue Reading

Alert, Buy Now: Avoiding the Pitfalls of Online Retailing, The Fine Print: Stay in Compliance without Losing Your Edge - October 12, 2022

New York State Bar Association | Intellectual Property Law Section 2022 Annual Meeting

March 29, 2022 by Alexandria Gilner

Paavana L. Kumar, Davis+Gilbert Advertising + Marketing associate, will speak during a session entitled "The Rise of E-Commerce: Hot Topics in Advertising and IP," at the New York State Bar Association Annual Meeting. It will be held on Thursday, March 29, at 11:10 am with co-panelists Marietta Jo, Continue Reading

Event - March 29, 2022

FTC Brings First Action Against Company for Posting Fake Reviews

March 12, 2019 by Megan O'Malley

The Bottom Line It should come as no surprise to companies that they should not be purchasing or posting fake reviews of their products as a way to improve sales to customers. The action against Cure Encapsulations and its owner shows that the FTC is interested in taking action to halt the Continue Reading

Alert - March 12, 2019

Mastercard Announces New Free Trial Rules for Merchants

February 6, 2019 by Megan O'Malley

The Bottom Line Companies that engage in negative option and subscription-based marketing must comply with various federal and state laws governing their practices. The proposed Mastercard rules will add another set of requirements to this compliance landscape. Marketers should prepare to comply Continue Reading

Alert - February 6, 2019

NAD’s BuzzFeed Decision May Be a Roadmap for Affiliate Marketing

October 3, 2018 by Patrick Quinn

The Bottom Line Online publishers using affiliate links in association with content that reviews or recommends products to consumers must disclose their relationship with the retailers. In addition, online publishers using affiliate links in paid-for advertising must be able to substantiate product Continue Reading

Alert - October 3, 2018

MarketingDIVE | Four Major Legal Issues Facing Online and Traditional Retailers

October 26, 2017 by Catherine Nagle

Continue Reading

Publication - October 26, 2017

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