Influencer marketing has surged in popularity in recent years — remarkably at the very same time leadingcommentators from the New York Times and elsewhere have reported on the decline of the news media and its troubling future. Even non-celebrity endorsers offer enormous power over people in a Continue Reading
CARU’s New Metaverse Guidelines: Safeguarding Children in the Digital Frontier
The Bottom Line The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, recently announced guidelines for child-directed advertising and privacy in the metaverse (the Metaverse Guardrails). Although the metaverse creates innovative, educational and entertaining Continue Reading
Privacy, Transparency and Quality Issues Drive Changes in Digital Marketing
5th Edition: Trends in Marketing Communications Law Throughout 2018, publishers, marketers and agencies will continue to employ new technologies, products and services to address evolving consumer privacy, advertiser transparency and brand safety issues. Among the new consumer privacy Continue Reading
New York City Bar Association’s Privacy & Data Security Law Program | Digital Media & Data Privacy
Gary Kibel, Davis+Gilbert Privacy + Data Security partner, is the Program Chair of the New York City Bar Association’s Privacy & Data Security Law program and will speak during a session titled "Digital Marketing & Data Analytics" to be held in New York on April 13. Program Continue Reading
Practicing Law Institute’s Fundamentals of Privacy Law Conference | Advertising Law Foundations
Gary Kibel, Davis+Gilbert Privacy + Data Security partner, and his co-presenters Rick Buck, Senior Vice President, Privacy at Zeta Global, and Tanya Madison, Chief Privacy Counsel at TD Bank, will speak during a session titled "Advertising Law Foundations" at the Practising Law Institute's (PLI) Continue Reading