The Federal Trade Commission unanimously approved amendments to the Children's Online Privacy Protection Rule on Jan. 16. However, Commissioner Ferguson expressed concerns about the updated rule, citing several significant issues and calling on the new administration to address them. Continue Reading
The FTC Finalizes Amendments to the COPPA Rule
Update as of 4/22/2025 On April 22, 2025, the Federal Trade Commission (FTC) published its finalized Children’s Online Privacy Protection Rule amendments. The new amendments will strengthen the protection of children’s personal information, give parents more control over their children’s data Continue Reading
Children’s Privacy Roundup: U.S. vs. TikTok and Federal and State Legislation Updates
The Bottom Line The Federal Trade Commission (FTC) and the Department of Justice (DOJ) have continued their commitment to protecting kids’ and teens’ digital privacy. In 2019, Google and YouTube paid what was then a record fine to the FTC and the New York Attorney General for violating Continue Reading
2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards
The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their Continue Reading
Law360 | What To Watch as Drive To Protect Kids Online Heats Up
The children's privacy landscape is rapidly evolving from the FTC's proposed updates to COPPA – which place tougher restrictions on children targeted advertising and data retention – to the states bringing lawsuits against social media platforms and adopting their own children's privacy laws. Continue Reading
Unwrapping the FTC’s Proposed Updates to the COPPA Rule
The Bottom Line On December 20th, the FTC announced proposed changes to the Children’s Online Privacy Protection Rule (COPPA), which was last updated in 2013. The updates are intended to respond to technological changes, provide greater protections for kids’ personal information and ensure Continue Reading
CARU’s New Metaverse Guidelines: Safeguarding Children in the Digital Frontier
The Bottom Line The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, recently announced guidelines for child-directed advertising and privacy in the metaverse (the Metaverse Guardrails). Although the metaverse creates innovative, educational and entertaining Continue Reading
Blurred Lines: FTC Report Finds Blurred Advertising Can Harm Kids
The Bottom Line Children and teens are spending a considerable amount of time in immersive environments, where advertising content can be difficult to distinguish from entertainment, educational or other content.Following a wave of recent Children and Teens’ Online Privacy Protection Act (COPPA) Continue Reading
The Warnings Were Real: FTC Takes Action Against Ed Tech Company for COPPA Violation
The Bottom Line The legal responsibility for complying with COPPA remains with the ed tech provider — not schools, students or parents.Ed tech providers may rely on schools to authorize data collection in lieu of parental consent only if the information collected from children is used solely for Continue Reading
FTC to “Crack Down” on Ed Tech’s Use of Children’s Data
The Bottom Line The Federal Trade Commission (FTC) unanimously approved a Policy Statement that focuses on the Children’s Online Privacy Protection Act’s (COPPA’s) application to education technologies (Ed Tech) used in and by schools to support learning, including remote learning. This is Continue Reading