The FTC’s final “Click-to-Cancel” rule requires businesses to simplify their cancellation process for consumers. Davis+Gilbert Advertising + Marketing partner Paavana Kumar shared insights on the enforceability of the rule and what it means for subscription-based businesses going forward in The Continue Reading
CBC Listen | As It Happens with Nil Köksal, Chris Howden
The subscription model is undergoing a transformation with the Federal Trade Commission (FTC) introducing the new "Click-to-Cancel" rule—a regulation aimed at simplifying the cancellation process and safeguarding consumers from tricky subscription practices. In a recent podcast episode of “As It Continue Reading
Subscription Insider | FTC Finalizes “Click-to-Cancel” Rule: A Major Milestone for the Subscription Industry
The subscription industry is facing a significant shift with the Federal Trade Commission (FTC) finalizing its "Click-to-Cancel" rule, a new regulation designed to simplify cancellation processes and enhance consumer protections. Davis+Gilbert Advertising + Marketing partner Paavana Kumar commented Continue Reading
From Record Clubs to Retail Subscriptions: FTC Proposes Significant Expansion of Negative Option Rule
The Bottom Line Negative option offers – such as prenotification plans, continuity programs, automatic renewals and free-to-pay conversions – allow a seller to interpret a customer’s silence, or failure to take an affirmative action, as acceptance of an offer. The FTC created the Negative Continue Reading