The FTC’s final “Click-to-Cancel” rule requires businesses to simplify their cancellation process for consumers. Davis+Gilbert Advertising and Marketing partner Paavana Kumar shared insights on the enforceability of the rule and what it means for subscription-based businesses going forward in The Continue Reading
CBC Listen | As It Happens with Nil Köksal, Chris Howden
The subscription model is undergoing a transformation with the Federal Trade Commission (FTC) introducing the new "Click-to-Cancel" rule—a regulation aimed at simplifying the cancellation process and safeguarding consumers from tricky subscription practices. In a recent podcast episode of “As It Continue Reading
Subscription Insider | FTC Finalizes “Click-to-Cancel” Rule: A Major Milestone for the Subscription Industry
The subscription industry is facing a significant shift with the Federal Trade Commission (FTC) finalizing its "Click-to-Cancel" rule, a new regulation designed to simplify cancellation processes and enhance consumer protections. Davis+Gilbert Advertising + Marketing partner Paavana Kumar commented Continue Reading
From Record Clubs to Retail Subscriptions: FTC Proposes Significant Expansion of Negative Option Rule
The Bottom Line The FTC is seeking public comment on sweeping proposed revisions to the Negative Option Rule that could significantly update the rule to govern negative option offers in all forms of media.The FTC is hyper-focused on the subscription economy. E-commerce sellers, telemarketers and Continue Reading