The Bottom Line The FTC is continuing its review of the Green Guides and companies should stay tuned for further updates.The FTC is accepting public comments on "recyclable" claims through June 13, 2023. The FTC is in the process of reviewing – and potentially revising – its Guides for the Continue Reading
FTC Warns Marketers on AI Claims in Advertising
The Bottom Line The FTC is paying close attention to artificial intelligence, its work product and any false or unsubstantiated claims stemming from it.Marketers must have adequate support for any claims they make about their AI products or they could face FTC scrutiny. As anticipated in our Continue Reading
NAD Annual Conference 2017
Davis+Gilbert is a proud sponsor of the National Advertising Division’s Annual Conference to be held in New York on October 2-3. Conference Overview This year’s conference will focus on "Hot Topics & Best Practices in Advertising Law, Claim Substantiation and Self-Regulation." Expert Continue Reading