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claim substantiation

Highlights from Day 1 of the 2024 NAD Conference: Key Cases, Claim Substantiation and FTC Priorities 

September 17, 2024 by Catherine Nagle

The Bottom Line The first day of the BBB National Programs' 2024 National Advertising Division (NAD) annual conference focused on fundamental legal issues for advertisers, including comparative advertising claims, puffery, environmental marketing, disclosure, and more. Here are some Continue Reading

Alert, The Fine Print: Stay in Compliance without Losing Your Edge - September 17, 2024

Practising Law Institute (PLI) | One-Hour Briefing | Advertising Law 101

April 16, 2024 by Julianne Jones

Quick Details Session Overview In this wide-ranging overview session, Paavana Kumar (Partner, Advertising + Marketing) and Louis DiLorenzo (Partner, Advertising + Marketing) will discuss a broad group of legal issues surrounding the creation and publication of advertising. The session will Continue Reading

Event - April 16, 2024

Are Your Aspirations Attainable? New York Attorney General Challenges “Net Zero” Claims

March 19, 2024 by Calin Dixon

The Bottom Line 63% of Americans are influenced by a corporation’s environmental reputation when making purchasing decisions – and 48% of Americans “have either chosen one product over another or stopped purchasing a product based on the environmental record” of the product’s Continue Reading

Alert, The Fine Print: Stay in Compliance without Losing Your Edge - March 19, 2024

Natural Selection: NY Federal Court Dismisses “Natural” Personal Care Claims, Decertifies Class

February 21, 2024 by Calin Dixon

The Bottom Line In a departure from several California court rulings on the same issue, a New York federal judge has decertified three classes of consumers seeking to recover damages for allegedly deceptive “natural” labeling claims on Tom’s of Maine toothpaste and deodorant products. The Continue Reading

Alert - February 21, 2024

2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards

January 24, 2024 by Catherine Nagle

The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their Continue Reading

Alert - January 24, 2024

Talking Trash: Takeaways from FTC Workshop on Recyclable Claims

May 31, 2023 by Calin Dixon

The Bottom Line The FTC is continuing its review of the Green Guides and companies should stay tuned for further updates.The FTC is accepting public comments on "recyclable" claims through June 13, 2023. The FTC is in the process of reviewing – and potentially revising – its Guides for the Continue Reading

Alert, The Fine Print: Stay in Compliance without Losing Your Edge - May 31, 2023

FTC Warns Marketers on AI Claims in Advertising

March 20, 2023 by Calin Dixon

The Bottom Line The FTC is paying close attention to artificial intelligence, its work product and any false or unsubstantiated claims stemming from it.Marketers must have adequate support for any claims they make about their AI products or they could face FTC scrutiny. As anticipated in our Continue Reading

Alert - March 20, 2023

NAD Annual Conference 2017

October 23, 2017 by Megan O'Malley

Davis+Gilbert is a proud sponsor of the National Advertising Division’s Annual Conference to be held in New York on October 2-3. Conference Overview This year’s conference will focus on "Hot Topics & Best Practices in Advertising Law, Claim Substantiation and Self-Regulation." Expert Continue Reading

Event - October 23, 2017

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