Four More States Give the Green Light to Legalize Recreational Marijuana
The Bottom Line The growing number of states that have legalized recreational marijuana has created opportunities for new businesses, and as a result, advertising agencies, media agencies and publishers. The expansion of legalized recreational marijuana to four additional states will only serve to Continue Reading
Advertising Week 360 | Navigating Through the Weeds of CBD and Cannabis Advertising
Ad Club Insider | As More States Legalize Marijuana, Advertising and Marketing Regulations Come Into Focus
Patent and Trademark Office Clarifies Rules for Cannabis Trademarks
The Bottom Line Now that the USPTO has issued this guidance, its examiners can be expected to issue decisions on pending cannabis-related trademark applications. Companies with applications pre-dating December 20, 2018, or considering filing new applications, should keep the essential elements of Continue Reading
FDA Public Hearing on the Use of Cannabis and Cannabis-Derived Compounds in Food and Dietary Supplements
The Bottom Line The FDA is in uncharted territory and has requested additional safety data to assess whether CBD and other cannabis-derived compounds can be safely added to food and dietary supplements.The industry believes that CBD has the potential for significant health benefits, but is open Continue Reading
AdExchanger | Digital Advertising Platforms Struggle to Keep Pace with Growing Acceptance of Marijuana
FTC and FDA Target Advertising of CBD Health Claims
The Bottom Line The legalization of hemp is a major step in establishing a potentially significant new industry. However, producers and marketers need to exercise caution when making health-related claims in connection with hemp-based product. The FTC and FDA will continue to aggressively review Continue Reading
As More States Legalize Marijuana, Advertising and Marketing Regulations Come Into Focus
The Bottom Line The advertising opportunities in this evolving industry are hard to ignore. However, with more opportunities comes more confusion, as state advertising regulations differ and the conflicts with the federal government become increasingly complicated. All participants in the Continue Reading
A Watershed Year For Recreational Marijuana Industry’s Growth
5th Edition: Trends in Marketing Communications Law In November 2016, four more states – Nevada, California, Maine and Massachusetts – legalized recreational marijuana use, sparking the roll-out of state and local regulations as new recreational markets opened in 2017, marking a turning point for Continue Reading