Recreational marijuana has been legalized in Arizona, Montana, New Jersey and South Dakota, as ballot initiatives legalizing marijuana have passed in all four states. This brings the tally up to 15 states plus Washington D.C. that permit recreational marijuana, and legalization efforts are also gaining steam in high-population states such as New York, Pennsylvania, and Connecticut.
With 1/3 of Americans now living in states where recreational marijuana will be legal for anyone 21 years of age or older, marketing for legal recreational marijuana presents a new and interesting opportunity for agencies, but legal risks and restrictions should be taken into account before agreeing to prepare and run marketing materials for recreational marijuana clients.