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LawInSport | Controlling Athletes’ Trademarks: What Can Sports Learn From WWE’s Trademark Ownership?

October 15, 2021 by Catherine Nagle

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Publication - October 15, 2021

July 1st Marks First Day of School for Student-Athletes Seeking to Exploit NIL Rights

July 9, 2021 by Patrick Quinn

The Bottom Line As a new era of collegiate sports marketing begins, sponsors and student athletes will need to navigate a patchwork of state, college and conference rules to ensure compliance with eligibility requirements.For those that do, the exploitation of NIL rights by collegiate athletes Continue Reading

Alert, Getting in the Game of College Athletics, Media and Marketing - July 9, 2021

Regulators and Businesses Are Racing to Fill the Collegiate NIL Void

December 3, 2020 by Patrick Quinn

The Bottom Line As the NCAA and states continue to assert their own jurisdiction over the exploitation of NIL rights by collegiate athletes, three starkly different visions of appropriate federal regulation are making their way through Congress. Amidst this uncertainty, businesses in the sports Continue Reading

Alert, Getting in the Game of College Athletics, Media and Marketing - December 3, 2020

Is Change Finally Bruin’ or is it a Trojan Horse? NCAA Takes Action on Name, Image and Likeness Rights

May 7, 2020 by Patrick Quinn

The Bottom Line The NCAA recommendations to permit student-athletes to earn compensation for the use of their name, image and likeness rights should be viewed as a tentative step forward in the long-running battle over student-athlete rights. Yet, a closer examination reveals significant Continue Reading

Alert - May 7, 2020

Revised Rule 40 Advertising Guidelines Offer New Opportunities for Sponsors and Athletes Just in Time for 2020 Tokyo Olympics

October 17, 2019 by Megan O'Malley

The Bottom Line The changes to the Rule 40 Guidelines offer significant new opportunities to athletes and their personal sponsors. Yet, marketers seeking to leverage Olympic athletes during the 2020 Tokyo Games will need to agree to broad anti-guerilla marketing prohibitions. For those prepared Continue Reading

Alert - October 17, 2019

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