The Bottom Line The Beer Institute and Brewers Association increased the advertisement targeting requirements for beer ads to 73.6% from 71.6%.In response, the beer industry – and publishers, media companies, media buying agencies and influencers – will need to retool their ad targeting and Continue Reading
Brewers Association | Promoting Your Brand in Compliance with the Law
On August 4, Louis DiLorenzo, Davis+Gilbert Advertising + Marketing associate, will speak on a Brewers Association's CollabHour webinar entitled “Promoting Your Brand in Compliance with the Law.” Session Overview Advertising for a brewery can be legally complicated. In addition to the federal Continue Reading
Navigating the Re-Entry of Live Events
Alcoholic Beverages: Engaging with Consumers from a Distance
7th Edition: Trends in Marketing Communications Law For an alcohol brand trying to gain market share, there are few things more important than getting consumers to try its product. Although most states’ alcoholic beverage codes offer some provision for providing consumers with free samples, the Continue Reading
The TTB Ramps Up Enforcement Over Trade Practices
6th Edition: Trends in Marketing Communications Law Over the past year, the United States Alcohol and Tobacco Tax and Trade Bureau (TTB) has substantially increased enforcement in the alcohol industry, indicating that increased regulatory scrutiny may be here to stay for alcohol manufacturers, Continue Reading
Change Comes Slowly for Alcohol Brands
4th Edition: Trends in Marketing Communications Law Large and small alcohol brands are pursuing a similar marketing strategy of emphasizing brand history or craftsmanship in an attempt to appeal to consumers' increasing desire for authenticity, and are taking steps to "modernize" this highly Continue Reading