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Alcoholic Beverages

Practising Law Institute | Advertising Law for Highly Regulated and Emerging Industries

November 2, 2022 by Alexandria Gilner

On November 2, Louis DiLorenzo, Davis+Gilbert Advertising + Marketing associate, will speak on a panel for Practising Law Institute’s "Advertising Law for Highly Regulated and Emerging Industries." Session Overview Highly regulated or emerging industries like alcohol, marijuana, cannabidiol Continue Reading

Event - November 2, 2022

New Age Targeting Requirements for Beer Advertising

August 17, 2022 by Patrick Quinn

The Bottom Line The Beer Institute and Brewers Association increased the advertisement targeting requirements for beer ads to 73.6% from 71.6%.In response, the beer industry – and publishers, media companies, media buying agencies and influencers – will need to retool their ad targeting and Continue Reading

Alert, Balancing Compliance and Creativity in Regulated Industries - August 17, 2022

Brewers Association | Promoting Your Brand in Compliance with the Law

August 4, 2022 by Patrick Quinn

On August 4, Louis DiLorenzo, Davis+Gilbert Advertising + Marketing associate, will speak on a Brewers Association's CollabHour webinar entitled “Promoting Your Brand in Compliance with the Law.” Session Overview Advertising for a brewery can be legally complicated. In addition to the federal Continue Reading

Balancing Compliance and Creativity in Regulated Industries, Event - August 4, 2022

Navigating the Re-Entry of Live Events

April 13, 2022 by Patrick Quinn

8th Edition: Trends in Marketing Communication Law The alcoholic beverage industry has traditionally been one of the most active live-event sponsors. Whether it be sporting events, music festivals or sponsored brand-experience events, alcohol brands gravitate towards live events because they Continue Reading

Trends in Marketing Communications Law - April 13, 2022

Alcoholic Beverages: Engaging with Consumers from a Distance

October 6, 2020 by Patrick Quinn

7th Edition: Trends in Marketing Communications Law For an alcohol brand trying to gain market share, there are few things more important than getting consumers to try its product. Although most states’ alcoholic beverage codes offer some provision for providing consumers with free samples, the Continue Reading

Trends in Marketing Communications Law - October 6, 2020

The TTB Ramps Up Enforcement Over Trade Practices

July 10, 2019 by Patrick Quinn

6th Edition: Trends in Marketing Communications Law Over the past year, the United States Alcohol and Tobacco Tax and Trade Bureau (TTB) has substantially increased enforcement in the alcohol industry, indicating that increased regulatory scrutiny may be here to stay for alcohol manufacturers, Continue Reading

Trends in Marketing Communications Law - July 10, 2019

Change Comes Slowly for Alcohol Brands

April 11, 2017 by Patrick Quinn

4th Edition: Trends in Marketing Communications Law Large and small alcohol brands are pursuing a similar marketing strategy of emphasizing brand history or craftsmanship in an attempt to appeal to consumers' increasing desire for authenticity, and are taking steps to "modernize" this highly Continue Reading

Trends in Marketing Communications Law - April 11, 2017

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