The Bottom Line Given the uncertain duration of the coronavirus pandemic, there is no expiration date for this Section 7 stock footage waiver.The Union must provide the JPC with 14 days’ notice of termination in order to bring the waiver period to an end.Until then, the Union Continue Reading
Bands and Brands Come Together for Livestream Shows during COVID-19
The Bottom Line Although a livestreamed performance is not the same as an in-person concert experience, there are benefits to be gained by brands and bands coming together to offer content during these times when other forms of personal engagement are so hard to come by.In doing so, marketers will Continue Reading
FDA Provides Temporary Flexibility on Nutrition Labeling in Response to the COVID-19 Pandemic
The Bottom Line In order to maximize food distribution and offset losses caused by disruptions to the food industry, the FDA issued guidance to provide restaurants and food manufacturers with flexibility regarding nutrition labeling so that they can sell certain packaged foods during the COVID-19 Continue Reading
COVID-19: A Guide to Analyzing Risks for Marketers and Agencies
The Bottom Line In this rapidly evolving and fluid situation caused by the COVID-19 pandemic, all parties at the table should keep in mind the following high level considerations when assessing their individual situation and how to proceed:Consider how risk for all parties can be mitigated by Continue Reading
Is the Influencer Landscape Going to Change? FTC Seeks Public Comments on Its Endorsement Guides
Update The Bottom Line The Federal Trade Commission (FTC) recently announced a review of its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (Endorsement Guides) and that it is seeking public comments on whether changes need to be made to them. While the FTC has been Continue Reading
SAG-AFTRA Commercials Contract’s Low-Budget Digital Waiver Updated for 2020
The Bottom Line Effective on January 1, 2020, the LBD Waiver has been modified, most significantly, to shift the budget threshold from $50,000 per commercial, regardless of the number produced during any one production day, to a budget of $100,000 in the aggregate per production day.It is too early Continue Reading
FTC Offers YouTube Channel Owners Guidance on COPPA Compliance
The Bottom Line As a result of the FTC’s action against Google and YouTube, YouTube channel owners will be required to designate whether their channels and content are “directed to children” under COPPA. The FTC’s recent guidance will help channel owners make this determination. This guidance is Continue Reading
The FTC is Drilling Down on Negative Option Marketing Practices
The Bottom Line While the FTC’s action against Match plays out in court, it is worth noting that the FTC last initiated a regulatory review of the Negative Option Rule over a decade ago in 2009. When the FTC completed that review in 2014, it concluded that amendments were not warranted because the Continue Reading
FTC Brings Actions Against the Sale of ‘Fake Indicators of Social Media Influence’ and ‘Fake Reviews’
The Bottom Line The FTC’s actions challenging the sale of fake social media indicators and online reviews are intended to deter others from polluting the online marketplace with deceptive and inaccurate information. It is important to reiterate that the FTC brought its actions against two chief Continue Reading
FTC Releases New Resources for Influencers
The Bottom Line The FTC’s brochure and microsite are new resources that will be helpful for both marketers training their influencers as well as to influencers themselves in making disclosures. This clear and practical guidance from the FTC should put all involved parties — including influencers Continue Reading