The Bottom Line With many children’s schools having transitioned to online education, questions have arisen regarding the collection of children’s personal information by the online educational platforms that support remote learning. In response to these questions, the Federal Trade Continue Reading
Key Considerations for Retailers in the Face of COVID-19
The Bottom Line Retailers are facing unprecedented challenges in the face of the COVID-19 pandemic. While some companies, such as wholesalers of essential household items and groceries, are experiencing a surge in demand, others, especially those that rely on a Continue Reading
Avoiding the Pitfalls While Reaping the Benefits of Sweepstakes and Contests during COVID-19
The Bottom Line The sweepstakes and contest industry has been severely impacted by the coronavirus pandemic (COVID-19), with many brands hesitant to engage in these promotions due to fear of seeming “out of touch,” while other brands are looking to cancel or postpone their sweepstakes and Continue Reading
SAG-AFTRA and the JPC Issue Temporary Waiver Regarding Stock Footage in Commercials
The Bottom Line With a longstanding difference of opinion on the use of stock footage in commercials, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and the Joint Policy Committee on Broadcast Talent Union Relations (JPC) have recently reached a Continue Reading
Bands and Brands Come Together for Livestream Shows during COVID-19
The Bottom Line With much of the United States and the rest of the world staying at home as a result of COVID-10, the live music industry has come to a standstill. Already a number of entertainers — from A-list acts to independent local bands — have begun to provide content via Continue Reading
FDA Provides Temporary Flexibility on Nutrition Labeling in Response to the COVID-19 Pandemic
The Bottom Line To facilitate the distribution of food and mitigate the losses accruing in the restaurant and food manufacturing industries resulting from the current COVID-19 pandemic, the Food and Drug Administration (FDA) issued guidance to provide restaurants and food manufacturers with Continue Reading
COVID-19: A Guide to Analyzing Risks for Marketers and Agencies
The Bottom Line The global effects of COVID-19 are being felt by businesses in every sector, and the worlds of marketing, communications, public relations and advertising are no different. In vast swaths of the United States, including critical markets such as New York, Los Angeles and Continue Reading
Is the Influencer Landscape Going to Change? FTC Seeks Public Comments on Its Endorsement Guides
Update The Bottom Line The Federal Trade Commission (FTC) recently announced a review of its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (Endorsement Guides) and that it is seeking public comments on whether changes need to be made to them. While the FTC has been Continue Reading
SAG-AFTRA Commercials Contract’s Low-Budget Digital Waiver Updated for 2020
The Bottom Line SAG-AFTRA and the Joint Policy Committee on Broadcast Talent Union Relations (JPC) made a splash two years ago when they modified the 2016 SAG-AFTRA Commercials Contract (Commercials Contract) by introducing the “Low Budget Digital Waiver” (2017 LBD Waiver). The 2017 LBD Continue Reading
FTC Offers YouTube Channel Owners Guidance on COPPA Compliance
The Bottom Line As a result of the FTC’s action against Google and YouTube, YouTube channel owners will be required to designate whether their channels and content are “directed to children” under COPPA. The FTC’s recent guidance will help channel owners make this determination. This guidance is Continue Reading