The Bottom Line A recent decision from NARB helps illustrate the fine line between a feasible plan to achieve an environmental goal, and the exploratory stages of an aspirational effort.Environmental marketing claims continue to present risk and may lead to challenges – companies must ensure that Continue Reading
American Conference Institution | Substantiating ESG Claims: Examining the Next Shades of Green and Socially Conscious Claims
On February 9, Ron Urbach, Davis+Gilbert Advertising + Marketing partner/co-chair will speak on a panel entitled “Substantiating ESG Claims: Examining the Next Shades of Green and Socially Conscious Claims” at the American Conference Institutes 6th Annual - Legal, Regulatory, and Compliance Forum on Continue Reading
Do You Strive to Make Aspirational Benefit Claims? Lessons Learned from Recent Decisions
The Bottom Line Environmental claims, in general, are risky and may lead to challenges – companies must plan accordingly.Promises should not be illusory, and companies that aim to meet environmental goals should have an actionable plan in place.Companies should evaluate success toward meeting Continue Reading