The Bottom Line A recent decision from NARB helps illustrate the fine line between a feasible plan to achieve an environmental goal, and the exploratory stages of an aspirational effort.Environmental marketing claims continue to present risk and may lead to challenges – companies must ensure that Continue Reading
Global Advertising Lawyers Alliance (GALA) | Challenging Misleading Competitor Claims
Quick Details Date | June 27, 2023Panel Time | 12:00 - 1:00pm ESTLocation | Webinar Session Overview In this session, Marc Rachman will join other GALA members from Canada, the Dominican Republic, France, Mexico, the UK and the USA. This panel will discuss how they can help you navigate Continue Reading
American Conference Institution | Substantiating ESG Claims: Examining the Next Shades of Green and Socially Conscious Claims
On February 9, Ron Urbach, Davis+Gilbert Advertising + Marketing partner/co-chair will speak on a panel entitled “Substantiating ESG Claims: Examining the Next Shades of Green and Socially Conscious Claims” at the American Conference Institutes 6th Annual - Legal, Regulatory, and Compliance Forum on Continue Reading
Do You Strive to Make Aspirational Benefit Claims? Lessons Learned from Recent Decisions
The Bottom Line Environmental marketing claims have been a focus of regulatory, self-regulatory, and class action activity. While claims about past or present environmental benefits clearly require sufficient substantiation, companies should not assume that aspirational statements can be made Continue Reading