The Bottom Line New state regulations will dramatically overhaul the way retailers and advertisers must approach cause marketing activities in California starting June 12, 2024. Previously, California did not require registration for such activities, but under the new regulations, businesses Continue Reading
Google Makes Changes Ahead of July 1 CPRA Enforcement Date
The Bottom Line To comply with the California Privacy Rights Act (CPRA), Google is changing its restricted data processing (RDP) policy and will no longer offer the service to advertisers conducting cross-context behavioral advertising as of July 1, 2023.In such cases, Google will no longer act Continue Reading
The FTC’s “Reasonable Basis” Standard Has Evolved for Disease Efficacy Claims
The Bottom Line The FTC made it clear many times in 2018 that disease efficacy claims must be supported by competent and reliable scientific evidence, including human clinical testing, and that expert opinions will help guide the kind of human clinical testing and the number of RCTs that is Continue Reading
ANA Advertising Law & Public Policy Conference
Davis+Gilbert is a proud sponsor of the 2018 Association of National Advertisers Advertising Law & Public Policy Conference to be held in Washington, D.C. on March 15-16. Ronald R. Urbach, Chairman of Davis+Gilbert and Co-Chair of the firm’s Advertising + Marketing Practice Group, will speak Continue Reading