The subscription industry is facing a significant shift with the Federal Trade Commission (FTC) finalizing its “Click-to-Cancel” rule, a new regulation designed to simplify cancellation processes and enhance consumer protections. Davis+Gilbert Advertising + Marketing partner Paavana Kumar commented on this development in a Subscription Insider article titled “FTC Finalizes “Click-To-Cancel” Rule: A Major Milestone for the Subscription Industry” discussing how this update affects businesses handling subscription services.
Paavana remarked, “The long-awaited final rule will trigger an industry-wide shift in how subscription offers are handled. Businesses must adapt their practices to avoid penalties, and the Click-to-Cancel provision is just the beginning.”
This article explains the major impact of the FTC’s new rule, featuring insights from legal experts and industry professionals.
For more on the “Click-to-Cancel” rule, read the full article.