Quick Details
Date | September 26, 2023
Location | Webinar
Session Overview
Alexa Meera Singh will join a panel of IP and advertising attorneys for a webinar discussing “FTC Endorsement Guides and Proposed Rule on Reviews and Disclosures: What Influencers and Advertisers Need to Know.” This session will guide counsel on the FTC’s updated endorsement guides and discuss the potential liability for advertisers, endorsers/influencers, and intermediaries, as well as the specific guidance for influencers on when and how to disclose connections on the various platforms.
This panel of IP and advertising attorneys will examine the updated endorsement guides and their changes for consumer reviews, incentivized reviews, and fake reviews. Potential liability for advertisers, endorsers/influencers, and intermediaries, as well as the specific guidance for influencers on when and how to disclose connections on the various platforms, will also be discussed.
Key discussion points include:
- How do the new Guides and proposed rulemaking change things for influencers and advertisers?
- What red flags do brands need to watch for?
- What steps should counsel take to ensure compliance with the updated Guides?
Presenter
- Alexa Meera Singh, Associate, Advertising + Marketing