Quick Details
- Date: November 13, 2025
- Time: 1-2 pm
- Location: Webinar
Session Overview
Everyone loves a prize. Whether it be a lottery jackpot, a sweepstakes prize, or winnings from a successful sports bet, people love the thrill of winning. And marketers love to be associated with that thrill. Brands have long leveraged sweepstakes and contests as part of their marketing strategy, giving away free product, merchandise, event tickets, trips, and everyone’s favorite: cold hard cash. And now that sports betting has become a multibillion-dollar industry, brands are eager to partner with sports betting providers. But the regulatory scheme for these types of promotions (often referred to as “prize promotions”) is complicated and often lags behind modern advancements. This webinar will provide actionable insights to brands, marketers, agencies, and media platforms on how to appropriately execute prize promotions and partner with sports betting providers.
Key topics will include:
- The overarching framework for sweepstakes and contests, including “illegal lotteries,” state-level regulations, and the difference between contests and sweepstakes
- Guidance for executing sweepstakes and contests, including key provisions for terms and conditions
- The legal framework for sports betting in the United States, including vendor registration requirements
- Recent developments in “social casinos,” “pick ‘em fantasy,” and other gambling-like platforms
Speaker
- Louis DiLorenzo, Partner, Advertising + Marketing