Quick Details
- Date: March 17, 2026
- Time: 1-2 pm
- Location: Webinar
Session Overview
Regardless of the product, all advertising is subject to the same legal requirement under state and federal law: all statements be truthful, not misleading, and adequately supported. Although this is a simple concept in theory, reviewing advertising entails a number of complex considerations, including consumer interpretations of the claims at issue, specifics about the product or service being tested, and translation of substantiation results to the advertising claim being made.
This Briefing will discuss legal compliance and recent developments in the following areas:
- A refresh on the basics of advertising law, including implied versus express clams, puffery, and the need for substantiation
- Specific claim types, including sensory claims (e.g., “the best tasting pizza”), technology claims, and product performance claims
- Substantiation design, including sample size, blinding / placebo control, randomization, and survey design
- Analysis of study results, including statistical significance, consumer meaningful results, and crafting claims from available substantiation
- Recent developments, including GLP-1 and semaglutide claims and artificial intelligence related advertising claims
Speaker
- Louis DiLorenzo, Partner, Advertising + Marketing