Quick Details
- Date: August 11, 2026
- Time: 3:00-4:00 pm
- Location: Webinar
Session Overview
Class action litigation continues to shape the risk landscape for brands, with plaintiffs’ firms increasingly targeting product claims that resonate with consumers, such as “natural,” “clean,” and performance-driven benefits.
This presentation will examine the latest trends in false advertising class actions, including emerging theories of liability, high-volume claim categories, and practical strategies to mitigate risk in a rapidly evolving environment. Topics will include challenges to ingredient messaging (e.g., “naturally derived”), allegations involving undisclosed substances such as PFAS, and heightened scrutiny of substantiation for efficacy claims.
This briefing will cover:
- False advertising fundamentals and how core FTC standards are being applied and tested in class actions
- High-risk claim areas and litigation trends, including “natural,” “clean,” “non-toxic,” and performance/efficacy claims
- Emerging class action theories and defense strategies, including standing, damages models, and preemption arguments
Speakers
- Louis DiLorenzo; Partner, Advertising + Marketing
- Alexa Meera Singh; Associate, Advertising + Marketing