On Wednesday, June 13, Davis+Gilbert is hosting a PR Council breakfast seminar titled “Mergers & Acquisitions as a Growth Strategy” to be held at the firm’s office in New York. Davis+Gilbert Partners Brad J. Schwartzberg, Co-Chair of the Corporate + Transactions Practice Group, and Michael C. Lasky, Chair of the Public Relations Law Practice Group and Co-Chair of the Litigation + Dispute Resolution Practice Group, will both present. This program will also be offered as a webinar.
Overview
Historically, if you asked an owner of an independent PR firm about M&A, their response would typically be “only in the context of selling.” However, with a continuing desire to increase their top-line revenue and overall profit, these firms are now considering buying rather than selling. Davis & Gilbert’s independent research has revealed that over the past two years, a majority of the buyers in the PR industry are independent PR firms. These firms are looking at strategic acquisitions as a means to supplement their organic growth. When properly deployed, PR firms have found that in many instances, strategic acquisitions have not only fueled growth, but have expanded their geographic reach and service offerings. During this informative and interactive program, attendees will learn:
- The steps one needs to take in becoming a successful buyer
- How to price and structure acquisitions
- How to maximize your firm’s up-side while protecting its down-side