Quick Details
- Conference Date April 16 – 18, 2024
- Session Date April 18, 2024
- Session Time 9:50 – 10:30 am ET
- Location Intercontinental, Miami, FL
Session Overview
PI LIVE USA helps brands and retailers connect with publishers, creators, likeminded brands and tech with an agenda focused on outcome based and measurable marketing that can ignite profitable partnerships and effectively target consumers at all stages of the purchasing funnel. In this session, Gary Kibel (Partner, Privacy + Data Security) will join Lily Tendler (Confitence) and Kamile Kaselyte (NordVPN & NordPass) to plot the emerging tech roadmap for 2024. Technology growth has been a consistent trend for 25 years, and it will continue to disrupt the digital (and physical) workplace for years to come. This panel will address key questions, such as: With the increasing sophistication of social platforms such as TikTok Shop, and affiliate teams working more closely with paid social teams, will the management of upper funnel activity diverge from the lower? What will the effect on networks, OPMs and SaaS platforms be?
Presenter
- Gary Kibel, Partner, Privacy + Data Security