Areas of Focus
Alexa Rozell helps a wide range of clients, including tech startups, fashion and jewelry companies, and creative agencies, navigate risks as they strive to reach consumers through compliant licensing, distribution and advertising practices. In a rapidly changing privacy landscape, Ali supports innovative digital advertising strategies and the use of advertising technology platforms.
With her direct, business-minded approach, Ali counsels companies in addressing complex advertising and regulatory issues that arise during campaign conceptualization and claims substantiation. She understands each client’s business operations and focuses on creative solutions to achieve results in line with their business priorities and risk profile.
Involved at every stage of the creative agency development process, Ali reviews storyboards, music licensing, talent agreements and complex media buys. After production, she continues to spot risks, particularly in influencer campaigns. Ali also facilitates negotiations of complex intellectual property (IP) and licensing agreements in the advertising technology space and helps startups and fashion companies with their IP, technology and commercial needs.
Before she joined Davis+Gilbert, Ali gained important insight into the operational and business priorities of IP- and technology-focused companies as an associate at Weil, Gotshal & Manges.
She frequently contributes to advertising, technology, IP and licensing thought leadership articles.
Advised a top advertising agency on an Election Day promotion, balancing two separate types of restrictions on advertising: COVID-19-related restrictions and election/voting activity-related restrictions. Helped the client structure the promotion to minimize legal risks, capturing voting-centered messaging while complying with applicable laws and restrictions.
Represented an audience intelligence and measurement company that provides software, information and advertising services for marketers, publishers and advertising agencies worldwide on the addition of advertisers in highly regulated industries such as cannabis, prescription drugs and political advertising. Provided detailed guidelines that may differ by country and state to help our client understand the complexities and challenges of these regulated areas.
Represented a large media buying agency in negotiating an agreement with a large data provider, which raised novel data-targeting privacy challenges and potential concerns under the California Consumer Privacy Act (CCPA) and other developing privacy laws. Advised on risk allocation and applicable legal limitations under privacy laws such as the CCPA and in connection with self-regulatory compliance issues.
Insights + Events
- Alert Apple Makes Big Changes to Its Tracking System
April 21, 2021
- Publication Law360 | State Compliance Review a Must for Online Political Ads
October 20, 2020
- Alert A Banner Year for Online Political Ads in a Socially-Distanced Reality
October 9, 2020
- Trends in Marketing Communications Law The Legal Loophole for Online Political Advertising (Barely) Starts to Close
October 6, 2020
- Trends in Marketing Communications Law At the Crossroads of Fashion, Sustainability and Counterfeiting? Blockchain.
October 6, 2020
- Alert Senators Urge the FTC to Investigate “Privacy Violations” by Adtech Companies
August 13, 2020
- Alert FTC Settlement Over Charges of Misleading Consumer Reviews and Deceptive Negative Option Marketing Practices
May 10, 2019
- New York University School of Law (J.D., 2016)
- Articles Editor, New York University Law Review
- Georgetown University (B.S., cum laude, 2011)
- New York
Member, Davis+Gilbert Associates’ Committee