Alexa Rozell

Alexa Rozell helps a wide range of clients, including tech startups, fashion and jewelry companies, and creative agencies, navigate risks as they strive to reach consumers through compliant licensing, distribution and advertising practices. In a rapidly changing privacy landscape, Ali supports innovative digital advertising strategies and the use of advertising technology platforms.

With her direct, business-minded approach, Ali counsels companies in addressing complex advertising and regulatory issues that arise during campaign conceptualization and claims substantiation. She understands each client’s business operations and focuses on creative solutions to achieve results in line with their business priorities and risk profile.

Involved at every stage of the creative agency development process, Ali reviews storyboards, music licensing, talent agreements and complex media buys. After production, she continues to spot risks, particularly in influencer campaigns. Ali also facilitates negotiations of complex intellectual property (IP) and licensing agreements in the advertising technology space and helps startups and fashion companies with their IP, technology and commercial needs.

Before she joined Davis+Gilbert, Ali gained important insight into the operational and business priorities of IP- and technology-focused companies as an associate at Weil, Gotshal & Manges.

She frequently contributes to advertising, technology, IP and licensing thought leadership articles.