Alexa Rozell

Alexa Rozell partners with leading brands, platforms, financial institutions, technology and software providers, ad tech companies and agencies to navigate complex legal and business challenges in advertising, technology, and intellectual property. She helps clients bring innovative products and campaigns to market while mitigating risk and ensuring compliance in a rapidly evolving regulatory and privacy landscape.

Leveraging her prior in-house experience at Deloitte, Ali delivers practical, business-focused solutions that align with each client’s priorities. She advises on high-value technology and IP transactions, including licensing, SaaS, and strategic partnerships, and guides companies through the commercialization of new technology products and services.

Involved at every stage of the development process, Ali structures, reviews and negotiates agreements relating to inbound and outbound IP and data licensing, software and technology development, and other complex “high-tech” commercial agreements. She provides pragmatic advice to companies bringing their new IP and technology products to market, counseling on new developments and drafting and negotiating terms and conditions. Her approach combines deep industry knowledge with creative problem-solving to help clients achieve growth while protecting their assets.

Before joining Davis+Gilbert, Ali was an associate in the Technology and Intellectual Property Transactions group at Weil, Gotshal & Manges. She frequently contributes to thought leadership on advertising, technology, and IP issues.