Date | June 27, 2023
Location | Webinar
In recent months, new developments in generative artificial intelligence (AI) have been emerging at breakneck speed—captivating the curiosity of consumers and agencies alike. While tools like ChatGPT, DALL·E 2, and more create a world of opportunities, they also introduce a host of pressing legal and practical risks. In this session, Michael Lasky, Samantha Rothaus, and Andrew Richman will cover how these new technologies—built on machine learning algorithms—could fundamentally change the communications and marketing industry and share best practices for considering their usage as business tools.
Key discussion points include:
- Understanding how to use generative AI while minimizing potential legal liabilities and infringement claims, by analyzing examples from actual searches
- How client and vendor contracts should be revised to take into account the use of generative AI