Quick Details
Date | April 25
Location | Webinar
Session Overview
Using comparative prices in advertising is one of the evergreens to influence customers in their purchase decision, be it a reference to one’s own previously applied prices or prices of competitors. What are the hot topics in price advertising in general and what about recent enforcement activity in this respect?
In this session, join Paavana Kumar and other members of the Global Advertising Lawyers Alliance (GALA) from the USA, Canada, the UK, Turkey and Switzerland as they discuss price advertising regulation and enforcement activity in each jurisdiction, and show what advertisers should consider in this context with specific focus on “dark patterns” such as drip pricing, countdown clocks and the like.
Presenter
- Paavana Kumar, Partner, Advertising + Marketing