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Report - October 28, 2024

Davis+Gilbert 2024 Public Relations Industry Trends Report

A record number of respondents participated in Davis+Gilbert’s 12th annual survey of public relations firms. Respondents represented the most diversified mix of firms based on size, specialty and geography than in the history of this report.

Respondents did slightly better than last year financially, but had an easier time increasing revenues than profits. This year saw a meteoric increase in AI usage and applications — a level of increase that might be expected over a three-year period occurred in just the last 12 months. The report also highlights some fascinating trends on what the top performing firms have in common.

We hope that the report provides a valuable benchmark for the state of the PR industry and a roadmap for firms as they position themselves for success in a continued dynamic and ever-changing environment next year.

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