The marketing industry’s head is on a swivel these days, trying to digest and prepare for various new privacy laws. None have gotten more attention than the California Consumer Privacy Act (CCPA). This session, with featured speakers from MediaMath and Advertising Self-Regulatory Council/BBB, will explore how the CCPA will impact the industry and how compliance can be achieved, as well as other new and pending laws that may have an impact.
Topics include:
- Status of CCPA amendments and regulatory guidance
- Industry self-regulation in this new world order
- Marketing practices vs. other new and pending state and federal laws
Featured Speakers
- Alice Lincoln, MediaMath, Senior Vice President, Data Policy & Governance
- C. Lee Peeler, Advertising Self-Regulatory Council/BBB, Executive Vice President
Davis+Gilbert LLP Speakers
- Richard S. Eisert, Partner, Privacy + Data Security
- Gary Kibel, Partner, Privacy + Data Security