7th Edition: Trends in Marketing Communications Law For an alcohol brand trying to gain market share, there are few things more important than getting consumers to try its product. Although most states’ alcoholic beverage codes offer some provision for providing consumers with free samples, the Continue Reading
Trends in Marketing Communications Law – VII Edition
In our annual publication, attorneys in the Advertising, Marketing and Promotions Practice Group provide insight and trends on the most significant changes and challenges facing the advertising and marketing industry. Continue Reading
Black Lives Matter Movement Sparks Branding Changes
7th Edition: Trends in Marketing Communications Law The tragic killings of George Floyd, Breonna Taylor and Ahmaud Arbery this year, among others, have reinvigorated the Black Lives Matter movement, resulting in powerful nationwide conversations about racial injustice in the United States, with Continue Reading
Score! College Athletes Will Soon Cash in on Their Name, Image and Likeness
7th Edition: Trends in Marketing Communications Law 2019 witnessed a landmark change in one of the most controversial matters plaguing college sports: the National Collegiate Athletic Association (NCAA) rule prohibiting student-athletes from accepting compensation for the use of their name, image Continue Reading
#Goals: Using Social Media without Getting Sued
7th Edition: Trends in Marketing Communications Law In the rapidly changing social media landscape, new ways to create, share and use content are continually emerging, and this has left marketers scrambling to ensure that their legal compliance efforts keep pace with the changes. In social media, Continue Reading
SAG-AFTRA’s New Letter of Adherence Shakes up Advertising Industry
7th Edition: Trends in Marketing Communications Law As commercial productions resume after being on pause due to COVID-19 shutdowns, advertising agencies that are not signatories to the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) Commercials Contract Continue Reading
Privacy & Data: Beyond the CCPA
7th Edition: Trends in Marketing Communications Law As the proliferation of connected devices, applications and other technology continues, the opportunities for the use and misuse of consumer data have also grown. With new and massive data breaches constantly entering the news cycle, lawmakers Continue Reading
CCPA: A Privacy Conundrum
7th Edition: Trends in Marketing Communications Law After much anticipation, the California Consumer Privacy Act (CCPA) took effect on January 1, 2020, becoming the most comprehensive privacy law in the U.S. CCPA provides California residents rights regarding the collection, use and sale of their Continue Reading
The Legal Loophole for Online Political Advertising (Barely) Starts to Close
7th Edition: Trends in Marketing Communications Law With COVID-19, the nationwide call for racial justice, and the battle for the Supreme Court dominating the news, it has been easy to lose track of the fact that the U.S. Presidential election is just over one month away. To get voters to focus Continue Reading
Patent Troll Activity Likely to Continue to Rise
7th Edition: Trends in Marketing Communications Law For nearly half a decade, patent troll suits have been on the decline. Indeed, as we reported last year, the Supreme Court has gone out of its way to curb the worst patent troll abuses in order to protect innovators and call the viability of Continue Reading